WHAT WE DO

Every workplace tells a story. Teams face shifting priorities, unexpected challenges, and moments that test how people show up. The difference between struggling through and thriving together often comes down to skills you can’t measure on a spreadsheet: adaptability, presence, resilience, and collaboration.

At AF Group, we help employees see themselves as the main character in their professional story. Our workshops are immersive, interactive, and designed to build the soft skills that fuel both performance and culture. When people own their narrative and show up with clarity and confidence, they not only do their best work, they elevate the entire ensemble.

Our approach blends storytelling with leadership development, equipping teams with tools they can use right away. The result is stronger culture, sharper communication, and employees who know how to navigate every plot twist with purpose.

  • Every company has a story, and every employee has a role to play. Lead Your Role is an interactive workshop that equips employees with a practical storytelling framework they can apply immediately in their work.

    Drawing from my dual experience leading high-growth teams and performing in major film and television productions from Amazon Studios and Netflix and more, this session blends storytelling with strategy to help employees:

    • Reframe blockers as opportunities for growth

    • Build confidence in how they show up, no matter their title

    • Strengthen collaboration by understanding their role in the company’s “ensemble cast”

    • Take genuine ownership of their contributions and impact

    Your team leaves with a framework for agency, ownership, and collaboration they can activate right away. When people lead from their roles, the whole narrative of the company moves forward.

  • Every person in your company is a storyteller. Every conversation, every update, every presentation is a chance to shape how others see the work and why it matters. Storytelling isn’t just for movies or books; it’s the language people already use every day to inspire, persuade, and connect.

    The Strategy of Storytelling is an interactive workshop that helps employees and managers harness the power of narrative with intention. Drawing from my dual experience leading high-growth teams and crafting stories for film and television, this session gives your team practical tools to:

    • Turn information into stories that resonate and stick

    • Frame challenges in ways that open doors instead of closing them

    • Inspire buy-in by connecting daily tasks to a bigger vision

    • Communicate with clarity and purpose in high-stakes moments

    The takeaway: participants leave with a story-driven communication framework they can apply immediately — in meetings, one-on-ones, presentations, and problem-solving. When every employee understands their role as a storyteller, teams don’t just share information; they move people. And when people move, the work moves forward.

  • Beyond workshops, we partner with organizations from city governments to startups to strengthen leadership and communication. Through tailored coaching and facilitation, we help executives and teams lead with clarity, navigate complexity, and bring people with them.